{"id":14780,"date":"2024-08-02T13:38:20","date_gmt":"2024-08-02T13:38:20","guid":{"rendered":"https:\/\/trustpair.com\/blog\/deep-voice-technology-an-increasing-fraud-risk\/"},"modified":"2025-03-18T14:35:03","modified_gmt":"2025-03-18T14:35:03","slug":"deep-voice-technology-an-increasing-fraud-risk","status":"publish","type":"post","link":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/","title":{"rendered":"Deep Voice technology : an increasing fraud risk"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Deep fake is a type of technology that takes its name from the concept of <\/span><span style=\"font-weight: 400;\">deep learning<\/span><span style=\"font-weight: 400;\">, a sophisticated type of machine learning. It \u201cworks with artificial neural networks, which are designed to imitate how humans think and learn\u201d. There are numerous convincing deep fake videos online, and the technology has been used in movies to resurrect actors who died before filming finished.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voice deep fakes are the audio equivalent of video deep fakes. Until recently they have been difficult to create and not particularly convincing. However, as technology evolves, <\/span><a href=\"https:\/\/www.howtogeek.com\/682865\/audio-deepfakes-can-anyone-tell-if-they-are-fake\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">innovations in voice cloning<\/span><\/a><span style=\"font-weight: 400;\"> have led to an \u201coverall reduction in how much raw data is needed to create a voice. In the past, systems needed dozens or even hundreds of hours of audio. Now, however, competent voices can be generated from just minutes of content\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how is this relevant to fraud risk? And why should companies be concerned?<\/span><\/p>\n<h3>Voice deep fakes and fraud in organisations<\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.forbes.com\/sites\/thomasbrewster\/2021\/10\/14\/huge-bank-fraud-uses-deep-fake-voice-tech-to-steal-millions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes report<\/span><\/a><span style=\"font-weight: 400;\"> claims that in 2020 up to USD 35 million was stolen from a company when a Hong Kong bank manager was fooled by deep voice technology. As requested, he transferred money for an acquisition the company was making. Unfortunately, the accounts were fraudulent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only previously known case of deep fake voice technology fraud occurred in 2019, when a UK company transferred <\/span><a href=\"https:\/\/www.wsj.com\/articles\/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">USD 243,000 to fraudsters<\/span><\/a><span style=\"font-weight: 400;\"> following telephone calls requesting payments seemingly made by the person\u2019s boss. The scammers made three calls but fortunately a second request for payment was not made. The company became suspicious partly because a telephone call showed as coming from an Austrian number, not because the voice did not seem genuine. How many other cases have gone undetected or unreported is unknown.<\/span><\/p>\n<h2>Another type of CEO fraud<\/h2>\n<p><span style=\"font-weight: 400;\">Voice deep fake fraud is also known as vishing \u2013 or voice phishing \u2013 and as the technology becomes more sophisticated and easier to use, fraud attempts using it are likely to increase. It is a type of <\/span><a href=\"https:\/\/trustpair.com\/gb\/blog\/ceo-fraud-how-to-protect-your-organization-from-fraudsters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CEO fraud<\/span><\/a><span style=\"font-weight: 400;\"> whereby scammers target top executives. The usual method is to take over email accounts and impersonate the CEO or other senior members of a company to divert funds to fraudulent accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phishing and whaling (phishing attacks that target senior executives) that aim to take over company email accounts depend on a degree of access to company computer systems. This can be difficult. Deep fake voice fraud, however, needs voice recordings of the target to create a credible imitation of a person. In the case of company executives, voice recordings are often freely and widely available on the internet. It is a problem that is unlikely to go away.<\/span><\/p>\n<h2>Fraud prevention techniques<\/h2>\n<p><span style=\"font-weight: 400;\">As companies are at risk of fraud from internal and external sources it is vital that employees are educated on both what constitutes fraud and how they can spot it. They should be aware that measures exist to prevent internal fraud and it will not be tolerated. If they suspect colleagues of fraud, they should be able to report concerns without fear for their job or reputation. Equally, personnel should be able to understand and recognise how scams work so they can avoid becoming victims to external fraud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that do not invest in educating their employees and implementing good practices that reduce risk leave themselves open to both fraudsters and the consequences of fraud. The losses associated with fraud are not simply the amounts stolen. There is reputational risk, loss of future earnings and, of course, any fines or sanctions imposed by the courts or governing bodies to be considered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The PwC <\/span><a href=\"https:\/\/www.pwc.com\/gx\/en\/services\/forensics\/economic-crime-survey.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Global Economic Crime and Fraud Survey 2020<\/span><\/i><\/a><span style=\"font-weight: 400;\"> of more than 5,000 companies found that, \u201ccompanies that have a dedicated fraud programme in place generally spent less (relative to revenue) on response, remediation and fines\u201d. They spent 42% less on response and 17% less on remediation costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as employee training, good practices such as the segregation of duties [insert relevant blog post link], regularly auditing fraud management processes and investing in the right software are all key.<\/span><\/p>\n<p><b>Fight technology with technology<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trustpair technology can help in the fight against the constantly evolving technology that fraudsters are using. Deep fake voice scams may fool people to the point where they instruct payment, but our technology will automatically check bank details to ensure that payments are made to the correct third party. Trustpair technology also offers three additional steps for your <\/span><a href=\"https:\/\/trustpair.com\/gb\/blog\/procure-to-pay-process-definition-and-challenges\/\"><span style=\"font-weight: 400;\">procure-to-pay (P2P) process<\/span><\/a><span style=\"font-weight: 400;\"> to make it completely secure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would love to demonstrate how Trustpair software can help your company in the fight against fraud, especially as it becomes more convincing, more sophisticated, and more likely to lead to devastating losses. Please contact us to <\/span><a href=\"https:\/\/trustpair.com\/gb\/demo-5\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">request a demo<\/span><\/a><span style=\"font-weight: 400;\"> and help keep your business safe.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f87ea066-7298-4ae0-bcd1-f309efec12d5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f87ea066-7298-4ae0-bcd1-f309efec12d5\" class=\"hs-cta-node hs-cta-f87ea066-7298-4ae0-bcd1-f309efec12d5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5278241\/f87ea066-7298-4ae0-bcd1-f309efec12d5\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-f87ea066-7298-4ae0-bcd1-f309efec12d5\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5278241\/f87ea066-7298-4ae0-bcd1-f309efec12d5.png\" alt=\"TRUSTPAIR _ FRAUD PROTECTION SOLUTION\" width=\"900\" height=\"305\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5278241, 'f87ea066-7298-4ae0-bcd1-f309efec12d5', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<hr \/>\n<h3><b>Key Takeaways:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deep fake voice technology is being used by fraudsters targeting corporates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies need to take steps to protect themselves from fraud risk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trustpair software can add an extra layer of security and peace of mind<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Deep fake is a type of technology that takes its name from the concept of deep learning, a sophisticated type of machine learning. It \u201cworks with artificial neural networks, which are designed to imitate how humans think and learn\u201d. There are numerous convincing deep fake videos online, and the technology has been used in movies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-14780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraud-protection-gb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voice deep fake technology is a fraud risk - Trustpair<\/title>\n<meta name=\"description\" content=\"Deep fake voice technology can be impossible to distinguish. It presents a serious fraud risk to organisations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voice deep fake technology is a fraud risk - Trustpair\" \/>\n<meta property=\"og:description\" content=\"Deep fake voice technology can be impossible to distinguish. It presents a serious fraud risk to organisations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/\" \/>\n<meta property=\"og:site_name\" content=\"Trustpair\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-02T13:38:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T14:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"593\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"trustpair_2438\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"trustpair_2438\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/\"},\"author\":{\"name\":\"trustpair_2438\",\"@id\":\"https:\/\/trustpair.com\/gb\/#\/schema\/person\/84e7e0fdbda12c03dbbe6629de190034\"},\"headline\":\"Deep Voice technology : an increasing fraud risk\",\"datePublished\":\"2024-08-02T13:38:20+00:00\",\"dateModified\":\"2025-03-18T14:35:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/\"},\"wordCount\":826,\"publisher\":{\"@id\":\"https:\/\/trustpair.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png\",\"articleSection\":[\"Fraud protection\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/\",\"url\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/\",\"name\":\"Voice deep fake technology is a fraud risk - Trustpair\",\"isPartOf\":{\"@id\":\"https:\/\/trustpair.com\/gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png\",\"datePublished\":\"2024-08-02T13:38:20+00:00\",\"dateModified\":\"2025-03-18T14:35:03+00:00\",\"description\":\"Deep fake voice technology can be impossible to distinguish. It presents a serious fraud risk to organisations\",\"breadcrumb\":{\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#primaryimage\",\"url\":\"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png\",\"contentUrl\":\"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png\",\"width\":1200,\"height\":593},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trustpair.com\/gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Deep Voice technology : an increasing fraud risk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trustpair.com\/gb\/#website\",\"url\":\"https:\/\/trustpair.com\/gb\/\",\"name\":\"Trustpair\",\"description\":\"Leading Payment Fraud Prevention Platform\",\"publisher\":{\"@id\":\"https:\/\/trustpair.com\/gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trustpair.com\/gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/trustpair.com\/gb\/#organization\",\"name\":\"Trustpair\",\"url\":\"https:\/\/trustpair.com\/gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/trustpair.com\/gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/trustpair.com\/wp-content\/uploads\/2024\/07\/Logo-trustpair.svg\",\"contentUrl\":\"https:\/\/trustpair.com\/wp-content\/uploads\/2024\/07\/Logo-trustpair.svg\",\"width\":304,\"height\":73,\"caption\":\"Trustpair\"},\"image\":{\"@id\":\"https:\/\/trustpair.com\/gb\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/trustpair.com\/gb\/#\/schema\/person\/84e7e0fdbda12c03dbbe6629de190034\",\"name\":\"trustpair_2438\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9d12c0ac7da84e4d35dc796d48c46b8b4220ca5f66a673f8913d561eaf8371db?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d12c0ac7da84e4d35dc796d48c46b8b4220ca5f66a673f8913d561eaf8371db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d12c0ac7da84e4d35dc796d48c46b8b4220ca5f66a673f8913d561eaf8371db?s=96&d=mm&r=g\",\"caption\":\"trustpair_2438\"},\"sameAs\":[\"http:\/\/trustpair.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Voice deep fake technology is a fraud risk - Trustpair","description":"Deep fake voice technology can be impossible to distinguish. It presents a serious fraud risk to organisations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/","og_locale":"en_GB","og_type":"article","og_title":"Voice deep fake technology is a fraud risk - Trustpair","og_description":"Deep fake voice technology can be impossible to distinguish. It presents a serious fraud risk to organisations","og_url":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/","og_site_name":"Trustpair","article_published_time":"2024-08-02T13:38:20+00:00","article_modified_time":"2025-03-18T14:35:03+00:00","og_image":[{"width":1200,"height":593,"url":"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png","type":"image\/png"}],"author":"trustpair_2438","twitter_card":"summary_large_image","twitter_misc":{"Written by":"trustpair_2438","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#article","isPartOf":{"@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/"},"author":{"name":"trustpair_2438","@id":"https:\/\/trustpair.com\/gb\/#\/schema\/person\/84e7e0fdbda12c03dbbe6629de190034"},"headline":"Deep Voice technology : an increasing fraud risk","datePublished":"2024-08-02T13:38:20+00:00","dateModified":"2025-03-18T14:35:03+00:00","mainEntityOfPage":{"@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/"},"wordCount":826,"publisher":{"@id":"https:\/\/trustpair.com\/gb\/#organization"},"image":{"@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#primaryimage"},"thumbnailUrl":"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png","articleSection":["Fraud protection"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/","url":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/","name":"Voice deep fake technology is a fraud risk - Trustpair","isPartOf":{"@id":"https:\/\/trustpair.com\/gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#primaryimage"},"image":{"@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#primaryimage"},"thumbnailUrl":"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png","datePublished":"2024-08-02T13:38:20+00:00","dateModified":"2025-03-18T14:35:03+00:00","description":"Deep fake voice technology can be impossible to distinguish. It presents a serious fraud risk to organisations","breadcrumb":{"@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#primaryimage","url":"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png","contentUrl":"https:\/\/trustpair.com\/wp-content\/uploads\/deep-voice.png","width":1200,"height":593},{"@type":"BreadcrumbList","@id":"https:\/\/trustpair.com\/gb\/blog\/deep-voice-technology-an-increasing-fraud-risk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trustpair.com\/gb\/"},{"@type":"ListItem","position":2,"name":"Deep Voice technology : an increasing fraud risk"}]},{"@type":"WebSite","@id":"https:\/\/trustpair.com\/gb\/#website","url":"https:\/\/trustpair.com\/gb\/","name":"Trustpair","description":"Leading Payment Fraud Prevention Platform","publisher":{"@id":"https:\/\/trustpair.com\/gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trustpair.com\/gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/trustpair.com\/gb\/#organization","name":"Trustpair","url":"https:\/\/trustpair.com\/gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/trustpair.com\/gb\/#\/schema\/logo\/image\/","url":"https:\/\/trustpair.com\/wp-content\/uploads\/2024\/07\/Logo-trustpair.svg","contentUrl":"https:\/\/trustpair.com\/wp-content\/uploads\/2024\/07\/Logo-trustpair.svg","width":304,"height":73,"caption":"Trustpair"},"image":{"@id":"https:\/\/trustpair.com\/gb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/trustpair.com\/gb\/#\/schema\/person\/84e7e0fdbda12c03dbbe6629de190034","name":"trustpair_2438","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/9d12c0ac7da84e4d35dc796d48c46b8b4220ca5f66a673f8913d561eaf8371db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d12c0ac7da84e4d35dc796d48c46b8b4220ca5f66a673f8913d561eaf8371db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d12c0ac7da84e4d35dc796d48c46b8b4220ca5f66a673f8913d561eaf8371db?s=96&d=mm&r=g","caption":"trustpair_2438"},"sameAs":["http:\/\/trustpair.com"]}]}},"_links":{"self":[{"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/posts\/14780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/comments?post=14780"}],"version-history":[{"count":2,"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/posts\/14780\/revisions"}],"predecessor-version":[{"id":17133,"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/posts\/14780\/revisions\/17133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/media\/14781"}],"wp:attachment":[{"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/media?parent=14780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/categories?post=14780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustpair.com\/gb\/wp-json\/wp\/v2\/tags?post=14780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}