{"id":14670,"date":"2024-09-09T14:58:08","date_gmt":"2024-09-09T14:58:08","guid":{"rendered":"https:\/\/trustpair.com\/blog\/trustpair-unveils-new-brand-identity\/"},"modified":"2025-02-04T10:41:50","modified_gmt":"2025-02-04T10:41:50","slug":"trustpair-unveils-new-brand-identity","status":"publish","type":"post","link":"https:\/\/trustpair.com\/gb\/blog\/trustpair-unveils-new-brand-identity\/","title":{"rendered":"Trustpair Unveils New Brand Identity Reflecting Global Growth and Expansion\u00a0"},"content":{"rendered":"

NEW YORK, September 10th, 2024 –<\/strong> Trustpair<\/a>, the leading enterprise payment fraud prevention platform, announced a new brand identity today reflecting Trustpair\u2019s ambitious global growth and commitment to providing innovative fraud solutions in a fragmented market. Trustpair has experienced a significant growth<\/strong> in its customer base and expanded its team to over 100 employees across New York City, Paris, and Milan offices.<\/p>\n

\u201cOur new brand identity marks a new phase of growth and transformation for Trustpair. Fraud risks are looming larger and enterprise leaders are recognizing the need to take action and leverage automation to fight fraudsters. We\u2019re committed to continually innovating, helping companies boldly solve fraud challenges, and delivering the best-in-breed fraud solutions companies need to protect their businesses in the evolving landscape,\u201d said Baptiste Collot, Co-Founder and CEO of Trustpair.<\/p><\/blockquote>\n

Trustpair offers its global customers<\/a> – which include leading brands such as Apollo, Danone, and Sanofi – access to a leading edge fraud prevention platform<\/strong> that prevents fraud attacks globally by validating vendor bank accounts before payment. Trustpair\u2019s combination of Gen-AI, smart algorithms, human expertise and its industry-leading database of banking data across 190+ countries makes the company a best-in-breed fraud platform for the modern enterprise. Trustpair partners with leading financial software companies<\/a> like Coupa, Ivalua, Jaggaer, SAP, ION and Kyriba to make payment fraud prevention simple and seamless through native integration.<\/p>\n

Taking Action Against Vendor Fraud Large<\/h2>\n

Companies are no stranger to fraud, historically relying on internal and manual processes to shield themselves from risk. As the arsenal of fraud tactics expands with AI, deepfakes, phishing, data breaches and more, internal processes that once provided some protection are now insufficient<\/strong> and obsolete.<\/p>\n

\u201cEnterprises find themselves at a crossroads – they can either continue protecting themselves manually, or recognize the technological sophistication of fraudsters that require new solutions. Trustpair\u2019s new brand identity reflects our commitment to breaking the status quo of fraud prevention and providing a best-in-breed fraud prevention platform. We are at a critical turning point where enterprises must uplevel their fraud prevention approaches and tools to meet the growing threat of fraud head on,\u201d added Collot<\/p><\/blockquote>\n

Learn more about Trustpair or schedule a demo of the leading fraud prevention platform.<\/p>\n

\"Nouveau<\/a><\/span>